What’s the best way to engage the community while still keeping it personalized? Social media answers this question fairly well, but it takes persistence and quality posts to make it truly interactive. When I first began at the University of Pittsburgh’s Department of Physics and Astronomy, one of the first things they wanted was a social media policy and social media to match. Within the first week of my work there, I had both a Twitter and Facebook account with photos of recent programs and famous satellites and telescopes that worked in conjunction with the department and a social media policy to match.
My bosses were pleased to say the least.
It’s been over 12 months since I have updated these, but I am happy to say that they have kept to the style, profile photos, and design of the sites that I originally set out. Here’s to sustainable social media design! Hooray!
Another fun fact: the Department of Physics and Astronomy was the first department to develop a social media policy. Soon after I was hired, a social media coordinator was hired for the entire University. Guess who they asked to provide a template for a policy for the entire University?